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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being the ...
Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...
Programme (booklet) Programme from a DC Cowboys dance company event in 1999, listing the timings of the events of the evening. A programme or program (see spelling differences) is a booklet available for patrons attending a live event such as theatre performances, concerts, fêtes, sports events, etc. It is a printed leaflet outlining the parts ...
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Frequent-flyer program. A frequent-flyer programme ( FFP) is a loyalty program offered by an airline . Many airlines have frequent-flyer programmes designed to encourage airline customers enrolled in the programme to accumulate points (also called miles, kilometers, or segments) which may then be redeemed for air travel or other rewards.
A poster presentation, at a congress or conference with an academic or professional focus, is the presentation of research information in the form of a paper poster that conference participants may view. A poster session is an event at which many such posters are presented. Poster sessions are particularly prominent at scientific conferences ...