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Schramm's model of communication includes a feedback loop and the processes of encoding, decoding, and interpretation. Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and ...
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [163] [164] [165] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
Wilbur Lang Schramm (August 5, 1907 – December 27, 1987) was an American scholar and "authority on mass communications ". [1] He founded the Iowa Writers' Workshop in 1936 and served as its first director until 1941. Schramm was hugely influential in establishing communications as a field of study in the United States, and the establishing of ...
The Shannon–Weaver model is one of the first and most influential models of communication. It was initially published in the 1948 paper "A Mathematical Theory of Communication" and explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.
Schramm's model of communication, which focuses on the processes of encoding and decoding as well as feedback. The earliest interaction model was developed by communication theorist Wilbur Schramm. [35] He states that communication starts when a source has an idea and expresses it in the form of a message.
Lasswell's model is one of the earliest and most influential models of communication. [3] : 109 It was first published by Harold Lasswell in his 1948 essay The Structure and Function of Communication in Society. [4] Its aim is to organize the "scientific study of the process of communication ". It has been described as "a linear and Uni ...
The field of comparative media system research has a long tradition reaching back to the study Four Theories of the Press by Siebert, Peterson and Schramm from 1956. This book was the origin of the academic debate on comparing and classifying media systems, [2] whereas it was normatively biased [3] and strongly influenced by the ideologies of the Cold War era. [4]