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2. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1] Often, this involves radical changes to a brand's logo ...

3. Canva - Wikipedia

   en.wikipedia.org/wiki/Canva

   Canva. Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. [6] [7] [8] Launched in Australia in 2013, the service offers design tools for individuals and companies. [9] Its offerings include templates for presentations, posters, and social media content ...

4. Free company - Wikipedia

   en.wikipedia.org/wiki/Free_company

   Free company. The French army harassed by members of a free company. A free company (sometimes called a great company or, in French, grande compagnie) was an army of mercenaries between the 12th and 14th centuries recruited by private employers during wars. They acted independently of any government, and were thus "free".

5. Carolyn Davidson (graphic designer) - Wikipedia

   en.wikipedia.org/wiki/Carolyn_Davidson_(graphic...

   Davidson designed the Swoosh in 1971 while a graphic design student at Portland State University in Portland, Oregon. She started as a journalism major but switched to design after taking a design course to "fill an empty elective." [3] She attained a bachelor's in graphic design in 1971. [4] Phil Knight, who was teaching an accounting class at ...

6. Google logo - Wikipedia

   en.wikipedia.org/wiki/Google_logo

   The Google logo appears in numerous settings to identify the search engine company. Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar, with a wordmark ...

7. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...

8. Trademark - Wikipedia

   en.wikipedia.org/wiki/Trademark

   t. e. A trademark (also written trade mark or trade-mark [1]) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. [2] [3] A trademark owner can be an individual, business organization, or any legal entity.

9. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders.