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Cards may be issued as part of a loyalty program, offering discounts to existing customers to ensure their continuing custom; they may be offered free of charge, offering a modest discount with the intention of persuading purchasers to patronise participating shops; or they may be sold to members, offering larger discounts—for example, the tastecard offers 50% discounts at many restaurants ...
Discount window. The discount window is an instrument of monetary policy (usually controlled by central banks) that allows eligible institutions to borrow money from the central bank, usually on a short-term basis, to meet temporary shortages of liquidity caused by internal or external disruptions. The interest rate charged on such loans by a ...
A gray card is a flat object of a neutral-gray color that derives from a flat reflectance spectrum. A typical example is the Kodak R-27 set, which contains one 8 in × 10 in (20 cm × 25 cm) card and one 4 in × 5 in (10 cm × 13 cm) card, each with an 18% reflectance across the visible spectrum, and a white reverse side with a 90% reflectance.
Zener cards are cards used to conduct experiments for extrasensory perception (ESP). Perceptual psychologist Karl Zener (1903–1964) designed the cards in the early 1930s for experiments conducted with his colleague, parapsychologist J. B. Rhine (1895–1980).