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BBB National Programs is a member of the International Council for Advertising Self-Regulation (ICAS), a global organization that promotes effective self-regulation of advertising around the world. Mary K. Engle, who previously served as the Associate Director of the Division of Advertising Practices at the Federal Trade Commission (FTC ...
The Association of National Advertisers, Inc., the U.S. advertising industry 's oldest trade association, was founded on June 24, 1910, [2] in Detroit, Michigan, by 45 companies. Founding members include the Burroughs Adding Machine Company, Glidden Varnish Company, Macey Company, Sherwin-Williams, and National Lead Company.
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
David C. Vladeck (born June 6, 1951) [1] is the former director of the Bureau of Consumer Protection of the Federal Trade Commission, an independent agency of the United States government. He was appointed by the chairman of the FTC, Jon Leibowitz, on April 14, 2009, [2] shortly after Leibowitz became chairman. [3]
BBB National Programs is an example of an organization that houses multiple SROs, such as the Children's Advertising Review Unit, (CARU) and the National Advertising Division (NAD), formerly known as the Advertising Self-Regulatory Council, which is the U.S. advertising industry's self-regulatory body. In addition to setting guidelines, these ...
Comparative advertising, or combative advertising, is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. [1] [2] Also referred to as "knocking copy", it is loosely defined as advertising where "the ...
Logo of the American Advertising Federation until 2021 Gold and Silver National ADDY Awards. AAF's members are nearly 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student ...
The American Advertising Federation (AAF), the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB) together work with the National Advertising Division (NAD) to establish and enforce guidance related to truth in advertising for national advertising.