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Swoosh. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...
The first version of the modern Peacock logo, introduced on May 12, 1986. The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color ...
Adidas: Then. When the company was founded in 1949, it produced only sports shoes. As such, a shoe is the prominent feature of the original logo. The text Adidas Sportschuhe (German for “sports ...
In order for any good business to succeed, it has to be constantly changing and evolving. A simple yet smart way of doing this is a logo change. Transformation Tuesday: Your favorite company logos ...
Flight Finder. The squares in data analytics company Eighty20's logo represent binary code: The top line, 1010000, represents 80. The bottom line, 0010100, represents 20.
Typography of Apple Inc. Apple's first logo, hand drawn by Ronald Wayne. Apple Inc. uses a large variety of typefaces in its marketing, operating systems, and industrial design with each product cycle. These change throughout the years with Apple's change of style in their products. This is evident in the design and marketing of the company.
International Business Machines Corporation (using the trademark IBM ), nicknamed Big Blue, [6] is an American multinational technology company headquartered in Armonk, New York and present in over 175 countries. [7] [8] IBM is the largest industrial research organization in the world, with 19 research facilities across a dozen countries ...
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