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The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%. [76]
In 2022, about 11% of items the company delivered were shipped without the signature Amazon-branded box and instead came in their original containers, according to Amazon’s sustainability report.
Amazon offers multiple lines of privately labeled products. These are available on Amazon.com, Amazon Fresh, Prime Pantry, Prime Now, Amazon Go, and Whole Foods Market. Amazon houses its in-house brand offerings under the “Our Brands” label, which is separate from exclusive brands. Exclusive brand items are third party offerings sold ...
History of Amazon. Jeff Bezos, who founded Amazon in his Bellevue, Washington garage in 1994. Amazon is an American multinational technology company which focuses on e-commerce, cloud computing, and digital streaming. It has been referred to as "one of the most influential economic and cultural forces in the world", [1] and is one of the world ...