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A good answer might be $100 to $300 per hour or $75 to $350 per image for professional photographers in the United States. But photography pricing is a bit more complicated than that. First, it depends on the kind of photography you’re talking about.
Use a cost-plus pricing model to determine how much to charge to cover your costs and make a profit. Remember to include production costs, shipping charges, and overhead in your pricing, and make sure you’re making enough to support yourself. This guide can help you quickly calculate your rates.
Professional photographers typically charge $100 to $250 per hour or around $25 to $100 per final edited image. Day rates range from $300 to $500 for birthday parties and $1,000 to $3,000 for a wedding. On average, freelance photographers make $17,000 to $78,000 annually. Get free estimates for your project or view our cost guide below:
Confused about setting your photographer prices and how much do photographers make? Read this quick guide to getting your photography pricing right.
Figure out what to charge your clients and how to build a profitable photography business with this photography pricing guide and free pricing calculator.
How much do photographers make? A range of factors influence photography pricing including location, experience, project type, and the specific genre of photography you’re practicing.
Tip #1: Calculate your costs. The first step toward setting your prices is knowing your costs—in detail. Add up your expenses, from the cost of gear and insurance to travel and transportation, post-processing software, advertising and marketing tools, taxes, subscriptions, studio space, props, backgrounds, and so on.
Get the latest 2024 photography pricing guide with a comprehensive list of prices for different photography types. Learn to budget for your photography needs.
Discover how much to charge for photography with our practical guide, covering costs, market insights, pricing structures, and negotiation tips.
Whether you're an amateur photographer looking to monetize your hobby or a professional photographer seeking to set prices for your services, determining the correct pricing structure can be daunting.