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  2. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...

  4. Alexa Internet - Wikipedia

    en.wikipedia.org/wiki/Alexa_Internet

    Alexa Internet, Inc. Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon . Alexa was founded as an independent company in 1996 and acquired by Amazon in 1999 for $250 million in stock. [3] Alexa provided web traffic data, global rankings, and other information on ...

  5. Similarweb - Wikipedia

    en.wikipedia.org/wiki/Similarweb

    Similarweb ranks websites and apps based on traffic and engagement metrics. Its ranking is calculated according to the collected datasets and is updated on a monthly basis with new data. Also, The ranking system covers 210 categories of websites and apps in 190 countries and was designed to be an estimate of a website's popularity & growth ...

  6. Traffic count - Wikipedia

    en.wikipedia.org/wiki/Traffic_count

    A radar-based traffic counter (about 2/3 of the way up the pole) powered by a solar panel (near top of pole). A traffic counter is a device, often electronic in nature, used to count, classify, and/or measure the speed of vehicular traffic passing along a given roadway. The device is usually deployed in near proximity to the roadway and uses an ...

  7. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...

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