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Visual brand language. Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
t. e. Dissoi logoi ( Greek δισσοὶ λόγοι, "contrasting arguments") is a rhetorical exercise of unknown authorship, most likely dating to just after the Peloponnesian War (431–404 BC) based on comments within the exercise's text. The exercise is intended to help an individual gain deeper understanding of an issue by forcing them to ...
Notable companies Active State-owned Defunct; Name Industry Sector Headquarters Founded Notes A K Khan & Company: Conglomerates - Chittagong: 1945 Textiles, logistics, water, financial services, telecoms, agriculture Aarong: Consumer goods Personal & household goods Dhaka: 1978 General retail Abul Khair Group: Conglomerates -
Brand language. Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two ...
According to the 1913 Webster's Dictionary, a slogan ( /ˈsloʊɡən/) derives from the Scottish Gaelic "sluagh-ghairm", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase.
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos. Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".